From Football to Fairway – Never Offside Launches “Never Out of Bounds”

From Football to Fairway – Never Offside Launches “Never Out of Bounds” and Strengthens Golf Expansion with Senior Advisor

Never Offside Sportstech AB, a leading Nordic provider of digital platforms for sports clubs, is launching Never Out of Bounds – a new mobile platform specifically developed to meet the needs of golf clubs. At the same time, the company is strengthening its strategic focus on golf by engaging Nicklas Raask as Senior Advisor.

Never Out of Bounds builds on Never Offside’s proven technology from football and ice hockey, now adapted to golf’s unique structure, membership model, and business logic. The platform is designed to help golf clubs meet new demands for digital presence, service, communication, and revenue development.

“Golf is undergoing a clear transformation. Clubs and commercial players need modern digital tools that strengthen relationships with members, partners, and guests – while making administration and business development easier,” says Christer Haglund, CEO of Never Offside Sportstech AB.

Strengthening Golf Expertise

As part of the launch, Never Offside has appointed Nicklas Raask as Senior Advisor for the golf initiative. Raask brings extensive experience in entrepreneurship, digitalization, and business development, with a particular focus on the golf sector in Sweden and Europe.

“Never Out of Bounds addresses several of the structural challenges golf clubs face – from member engagement and communication to commercial activation. The combination of proven sportstech and a solid understanding of the golf ecosystem makes this venture particularly exciting,” says Nicklas Raask.

About Never Out of Bounds & Never Offside Sportstech AB

Never Out of Bounds is a golf-adapted evolution of Never Offside’s sports platform. The solution is offered as a turnkey service with quick setup and full support from concept to launch. 

Never Offside Sportstech AB was founded in 2022 through the merger of The Fan Group AS and Never Offside AB. The company has offices in Stockholm and Hamar and currently works with around fifty clients across Sweden and Norway. Clients include Falun 2027 World Championships, the Swedish Ice Hockey Association, IF Elfsborg, Vålerenga Fotball, Sandefjord Fotball, Färjestad BK, Brynäs IF, Leksands IF, Frölunda, Djurgården and Storhamar Hockey, Villa Bandy, Pixbo IB, and Borås Basket.